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2008 Media Planner - Readership Facts

By advertising in Commercial Investment Real Estate, you reach more than 54,000 experts in the commercial real estate industry — experts with buying power.

The typical CIRE reader is a Certified Commercial Investment Member (CCIM) or is working toward the designation. CCIMS are recognized specialists in commercial and investment real estate because the requirements to obtain the designation include extensive field experience and rigorous classroom instruction.

The majority of CIRE readers have been employed in the industry for 15 years or more. More than two-thirds hold executive-level positions and are directly involved in their companies' purchasing processes.

Since their businesses require extensive field work, CIRE readers routinely use the latest communications tools, digital products, and wireless technology. They also regularly utilize software for contact management, transaction management, accounting, presentations, lease analysis, property management, and demographics/GIS.

Our readers regularly make client referrals in the areas of appraisal, legal, financing, construction and design, and title insurance.

Total Readership

54,000 Executives

Favorite Sections of the Magazine

Market Trends & Deal Makers

$200,000,000,000

Total value of transactions completed annually by CCIM executives

Readers Ranked the Editorial Credibility

Very High

Topics Readers are Most Interested in

• Business Development
• Investment Trends
• Market Analysis
• Property Development
• Technology

Most Readers Spend the Majority of Their Time in Brokerage and Investment

58% Brokerage
48% Investment
41% Property Management/Asset Management
38% Leasing
26% Development

Actions Taken Based on Reading CIRE

52.3% Discussed with Others
51.4% Explored Internet Sites
50.8% Saved Issue
23.1% Sought Further Information

Browse the media planner:

Reader Profile
Circulation
Editorial Calendar
Display Advertising Rates
Specifications
Web Site Advertising
Added-Value Programs
Advertising Insertion Orders

Advertising Contact

John L. Davis
770.952.7030
johndavis@ccim.com

55%

Of readers are likely to refer to ads when buying a product or service

39%

Researched product or service advertised

31%

Bought advertised products and services (16,848 readers)

80%

Of readers spend more than ½ hour reading each magazine

14.2

Average years experience in commercial real estate

$60M

Average annual volume of transactions per reader